Problem
Problem
 Solution: Guerilla Advertising
Solution: Guerilla Advertising
 Variety #2: Promo for Rendez-Vous
Subway Print Ad
Subway Print Ad
 Website Mockup
Website Mockup
 Lincoln Center Revamp
Lincoln Center Revamp
 Computer View of Website
Computer View of Website
Problem
ProblemIn New York,  the iconic Lincoln Center does not attract many young people to their performances. This ad campaign aims to attract the younger crowd to Lincoln Center through guerrilla advertising; a ballet performer on top of a New York City taxi. Through implementation of strategic marketing towards the younger demographic, Lincoln Center's social media presence will increase and further increase their chances of becoming more popular with a different age group.
Solution: Guerilla Advertising
Solution: Guerilla AdvertisingSince Lincoln Center is known for their ballet performances, we will place a replica of a ballerina on top of a New York taxicab. This way, young people would curiously take pictures of the ballerina replica, and thus cause this guerilla to go viral.
Variety #2: Promo for Rendez-Vous
Variety #2: Promo for Rendez-Vous
Subway Print Ad
Subway Print Ad
Website Mockup
Website MockupInserted Lincoln Center ad for the New Yorker
Lincoln Center Revamp
Lincoln Center RevampFeaturing more graphics and to-the-point blurbs
Computer View of Website
Computer View of Website
info
prev / next