Newman's Own: Harvest Game
Newman's Own: Harvest Game
 Consumers would scan the QR code located on the back of their Newman's Own bottle, which would lead them to this website.
From the website, they could click on the download link and be directed to the app download. Pictured is the IOs version for Newman's Own's game app.
Gameplay: Homescreen
Swipe your finger left or right to have the basket catch all the fruit! Catch a piece of trash to lose the game! For every point you obtain, Newman's Own will donate 5 cents to Feeding America!
Newman's Own: Mobile Interactive
Newman's Own: Mobile Interactive
Newman's Own: Harvest GameClick to watch the demo!
Consumers would scan the QR code located on the back of their Newman's Own bottle, which would lead them to this website.
Consumers would scan the QR code located on the back of their Newman's Own bottle, which would lead them to this website.
From the website, they could click on the download link and be directed to the app download. Pictured is the IOs version for Newman's Own's game app.
From the website, they could click on the download link and be directed to the app download. Pictured is the IOs version for Newman's Own's game app.
Gameplay: Homescreen
Gameplay: Homescreen
Swipe your finger left or right to have the basket catch all the fruit! Catch a piece of trash to lose the game! For every point you obtain, Newman's Own will donate 5 cents to Feeding America!
Swipe your finger left or right to have the basket catch all the fruit! Catch a piece of trash to lose the game!For every point you obtain, Newman's Own will donate 5 cents to Feeding America!
Newman's Own: Mobile Interactive
Newman's Own: Mobile InteractiveProblem: Most people are not aware of Newman's Own's mission to donate all profits on their salad dressing to charity.Solution: Using the idea of Newman's Own as a charitable business organization, we created an app that would be downloadable via QR code on Newman's Own products. After download, people can play the game to score points and donate their high scores via Newman's Own own profits to charity. 
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